The goji berry is an exciting fruit from the Far East. Goji berries have been cultivated in China – one of the oldest civilisations in the world – for some four thousand years. The first inscriptions about crop failures and exceptionally good harvests have been found on bones dating back to the Shang dynasty (1750-1122 BC). The Chinese coined the honourable name ‘happy berry’ for the goji berry. Goji berries are very versatile – they are used in infusions, processed in medicines and dietary supplements, and eaten fresh, especially in the regions of origin such as Mongolia, Ningxia, Qinghai and Xinjiang. Fun fact: the fresh fruit looks like a red pepper.
Many positive properties are attributed to the goji berry. The fruit is thought to contribute not only to a happy life, but also a very long life. One person is said to have lived for centuries – according to him by eating goji berries (see Stories). The goji berry was known to the ancient Chinese for its putative health benefits. Nowadays the berry is globally considered to be an important source of vitamins, such as C and E, fibres, minerals and antioxidants.
Goji berries are vulnerable on the shrub. Not only are they very susceptible to insect attack, but they are also not terribly resistant to rain. A wet season increases the likelihood of mould. Picking goji berries is done with great care. Handling the fresh goji berry too firmly when picking it causes it to bruise. Berrico has put in place a process to closely guard and monitor the quality of these delicate berries from harvest through processing to distribution.
We supply both conventional and organic goji berries, dried (because of the shelf life) and as an aseptic juice. The juice is orange-red in colour and has a flavour that can be likened to carrot juice.