Holistic health and the rise of adaptogens and nootropics

Health is becoming more holistic as it has become a priority across European consumers. With emotional wellbeing in the spotlight, it provides opportunities to develop products that support consumers’ mental health. According to Mintel, interest in holistic health may spark demand for products containing adaptogenic ingredients.

So what exactly are adaptogens?
Adaptogens are herbs that are marketed as helping the body restore balance and resist stressors of all kinds. These herbs and roots have been used for centuries in ancient healing traditions, and are having a renaissance today. Commonly consumed as supplements or in tea products, these are now extending into new categories.

Berrico’s sister company Berryceuticals [link https://www.berryceuticals.eu/ ] carries the following adaptogens that can support various wellness claims:

  • Moringa powder: Rich in various antioxidants and can increase blood antioxidant levels.
  • Turmeric powder: Has been praised for its medicinal, antioxidant, and anti-inflammatory properties for thousands of years.
  • Goji powder: Has long been used in traditional medicine to ward off illness and infection and naturally enhance immunity.

The above products are made with 100% non-GMO, natural and preservative-free raw materials.

The rise of Nootropics
Consumers are taking a more holistic approach to health, focussing not only on their physical but also their emotional wellbeing. Now is the ideal time to consider new ingredients that stimulate mental and emotional wellbeing across new categories, such as nootropic ingredients.

So what exactly are nootropics?
Nootropics are natural or synthetic substances that can be taken to improve mental performance. They are often used to boost memory, focus, creativity, intelligence and motivation. Berryceuticals carries the following product containing nootropic properties:

  • MCT oil: Naturally sourced from coconuts, medium-chain triglycerides (MCT) are a class of healthy fatty acids that promote energy expenditure and brainpower.

Want more information about our nootropic and adaptogenic ingredients? Please get in touch via info@berryceuticals.eu.

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